Online video sharing platform OmeTV has announced it will stop publishing new show pages on January 31, 2022.
According to a post on the company’s blog, OmeTV is planning to shift its focus away from producing original video content and toward helping its community members find videos that are relevant to their interests.
Show pages on OmeTV will still be live after January 31, but they’ll no longer be updated. Instead, users will be able to engage with the most recent episodes of each show. Each show will have its own page, and users can add it to their favourites if they like what they see.
This change comes as a result of everything from production schedule changes to user feedback. OmeTV’s goal is to keep its community engaged with the content it creates, but in a way that does not rely on them having to find and add new shows to their favourites.
How OmeTV plans to achieve this goal is by leveraging data and user interests. By understanding their audience, OmeTV can create a hub where users can access a variety of content. The company can then syndicate that content to other platforms, if and when appropriate.
OmeTV also plans to increase its investment in captioning and subtitling tools, which will help users access information that is not always subtitles available.
The company was started by two brothers, Paul and Robert Kornfeld, in 2012. At the time, they were working as hedge fund managers. After two years of building their audience and collecting data, they started to focus on creating their own content.
“We quickly realized that there was no really done anything like this, especially for a sustained period of time,” Robert Kornfeld said in an interview with Gamespot. “There were very few media companies that did not have some kind of self-serving, cynical, or opportunistic angle.”
They believed that by creating content that was relevant to its audience, they could earn their place among those companies that were not afraid to take risks.
“We’re in a world where people don’t pay for content unless they’re already engaged with that content,” Kornfeld said. “They already have an expectation for that content. So we need to create content that players not only want to watch, but that will also get shared and talked about by players.”
At the time of this writing, there are dozens of independent media companies that survive solely based on their own content. Some companies focus on creating original content, others on expanding into new formats (podcasts, VR, etc.). Many survive by obtaining grants from organizations such as the National Science Foundation or the University of California, Berkeley.
Creating content does not have to be expensive. The brothers Kornfeld were able to build a significant audience for their new company by using free, open-source tools and sharing their data with others.
“We realized that we didn’t have to spend any money on content creation, as long as we had people with enough interest in the subject matter to engage with our videos,” Kornfeld said. “As long as people feel curious about what we’re doing, that’s enough.”
They also realized that their home base, Berkeley, California, was a great location for them to experiment with new ideas. “We’re in a community of science, so it’s easy for us to create.
By team experiment at the University of California, Berkeley,” Kornfeld said. “It’s a Bonus! We get to play with new technologies and experiment with them ourselves.”
Although they do not have any major sponsor re lease on content at this time, they said they would be open to working with new partners in the future. “We are always looking for opportunities to create more value for our video content and also to find partners who share our values,” Kornfeld said.
For more practical advice, including how to create content that will resonate with your audience watch the video below.
Share your research.
One helpful tip from Learnedlev is that you should share your research with other social media users. “If you do a video about something and you don’t want people to look stupid, then do your own research,” he said. “I think that’s why I do like burgers, because I know how to make them better.”
We’ve all heard it before: If you want to succeed on social media, you have to be present on social media. “Being social is just being present,” Kornfeld said. “If you are present and you have a conversation, then you are growing your brand. You are creating value for people who may want to engage with your content.”
Another important component of creating content is being human. “ You have to remember that you’re doing this for people,” Kornfeld said. “If you’re creating content to have a certain effect or to prove a point, then imagine that you’re not alone. Imagine that you have a conversation with someone about what you’re creating. It feels good to be able to create that, and it feels good to be able to ask questions about it. It feels good to be able to provide feedback.”
Creating content is often a personal process for many of us, and that’s why it matters who we are as people when we create. “What I try to do is be myself, but with enough insight and education behind me so that I can help people who might be interested in what I’m doing,” Kornfeld said. “I want to make content that I would want to watch, and that I would value.